Bringing together community leaders, professionals, and athletes to inspire connection, bridge differences, and create stronger communities through love.
Through Love, All is Possible.
“Bring LOVE back to our beloved community”
I Choose Love USA is a community-unification movement founded in 2020 by former Harlem Globetrotter Les “Pee Wee” Harrison and community leader Ray Leary. The initiative was created to foster connection, understanding, and positive social awareness through a message centered on choosing love over division.
I collaborated with the Les “Pee Wee” Harrison in an effort to spread the word for peace and embracing social differences in all communities. Through vivd color and eye catching visuals, we wanted to target every possible audiences' attention to seek out the peaceful advances that the campaign wanted to promote.
FONTS: Acier Family, Bicyclette
Fonts added depth through the weight variations allowing for the messaging to reinforce boldness and strength while maintaining visual balance.
VISUALS: Saturated and colorful. The bold palette was intentional—designed to captivate, evoke emotion, and reinforce the campaign’s message. Each vivid color served as a visual cue for diversity and unity, inviting audiences to engage with the vision of a more harmonious world. Rooted in Portland, OR, images of the city were incorporated throughout the campaign grounding the message in the community and making it even more impactful.
